4 August 09
Of a man made diamond and marketing
Yesterday, I came across a counter at TANGS that sells “diamond stimulants“. In another words, man made diamonds.

A 0.7 carat diamond only costs $69! Frankly, I can’t differentiate the real from the man made ones. According to the promoter, it was better than cubic zirconia (another kind of man made diamond) because it could not be easily destroyed by high temperatures.
I hopped over to a “real” diamond shop soon after to compare what I just saw. The 0.7 carat over there cost $24,000! I think they looked equally “shiny”.
A question was directed to me later the evening.
“Will you accept the proposal if the guy proposed with a fake diamond ring?”
Wow..frankly, I have never taken such a long time to answer a question in my life so far. Well, below is my VERY PERSONAL OPINION. No offence to anyone, just something that I reflected deeply on my own.
1) I think the word “FAKE” has a VERY NEGATIVE connotation. Like it or not, FAKE is always being perceived as deception, phony, pretender, cheat, manipulation and the list goes one. So my immediate answer to that question is NO. Just because how the word is placed in the context.
2) But when I think again, if the FAKE is replaced by “man made“, perhaps, I would take slightly longer to respond. The word “man made” carries a less “criminal” tone and context. Then it motivated me to think even deeper.
3) First, do I want him to spend a lump sum of money on a “ZERO VALUE” stone than something more practical? I was told by so many people that diamond has no resale value. If he could afford it, OK. But what if he can’t?
4) Does size really matter?
5) Does whatever cut/certificate matter? I know there is princess cut, and whatever-heart-arrow-poke-my-heart cut. Then the price also depends on what “certification” the diamond has…VII or don’t-know-what cert.
6) Then there is GRADE and COLOUR! Grade A – er…Z? The price also differs from grade to grade.
7) Frankly speaking, how many could tell if it is a grade A or E? Besides having a printed visual that the promoter put in your face that “clearly” shows the distinct colour of each grade. -_-
8.) Who on earth said it must be a TIFFANY RING!!?? I got that a lot from women and it started to get on my nerves! “Ohh…it is the blue box!! You’re so lucky!” (fyi: tiffany box is blue..) How could one tell whether the ring you wears is Tiffany? Unless it is printed with “monograms” all over like LV bags.
9) So why diamond deserves such a “high class” as compared to other stones?
10) WHO says proposal ring MUST HAVE DIAMOND?
I think it all comes down to INTENTION. If he wants to get a “GIGANTIC DIAMOND” but can’t afford it, thus bought a fake one..tsk tsk tsk.
But HANG ON! Isn’t it all about the marketing gimmick that made us believe that DIAMOND RING is A MUST for proposal? A stone that binds people together, the “real” and “genuine” stone that signifies “true” and “genuine” marriage?
Who gets to decide which kind of stone is more precious and valuable than others? Marketing….
My postgraduate research also deals with building perception. Designer has the power to change human’s perception, relationship and interaction with THINGS. That’s why most of us ended up buying things that we don’t need and the world keeps telling us that we NEED MORE.
That’s how we push our economy. People are told to buy/need more, hence have to earn more. To earn more, you have to work more. The vicious cycle. New shopping malls, the Singapore Integrated Resort, airport terminals that are packed with shops and campaigns to promote spending….
How do we differentiate NEED and DESIRE?
So I guess the whole diamond ring thing is just another object (just like every other possessions) that we are told that is mandatory. Ultimately, it is up to us to choose if we want to make it “compulsory”, as long as we could settle the differences (of desire and need) and accept it in our heart, and not be shaken by others. Just so when your friends or aunties came to ask you:”Eh?? HOW COME NO DIAMOND RING??!!!“, then you know what to stand for and be secure about it.
Just curious, a question to the lady, are you OK with a proposal ring without diamond? How about man made diamond?
Posted under Thoughts & musings | [11] Comments







August 5th, 2009 at 5:28 am
Nothing says “I love you” like a superficial and overvalued rock clawed from the guts of the earth by African slave labor.
By the way, the whole diamond engagement ring thing was not ‘mandatory’ until the brilliant “A Diamond is Forever” marketing campaign by De Beers in the early 20th century.
http://www.syl.com/bc/debeersadvertisingcampaigndiamondsareforever.html
August 6th, 2009 at 12:48 am
actually women now can afford their own diamonds. man-made or branded.
a proposal ideally shld be creative, sincere and touching. the ring is only one of the “actors”.
when it comes to marriage, i guess the most important thing is the person you are trusting your whole life to. what’s the color of his heart? does it beat for you only
August 6th, 2009 at 1:00 am
have nvr been interested in diamonds…
overpriced carbon =p
yeah see the thing about the ‘blue box’, only realised recently tt Tiffany’s are supposed to be the best, no idea how tt idea came about tho!
August 7th, 2009 at 2:18 pm
Actually, I’ve blogged about a similar topic because I actually came across a forum where a lady confessed that she actually changes her engagement ring to one with a bigger diamond (handed down by her grandmother I think) because the one her fiance gave her is “too small” and she will “lose face” if she wears it to the office. Her fiance picks her up after work everyday and what she does is to switch back to the diamond ring he gives her before he arrives.
How warped is our world?!?! What if her fiance scrimped and saved to buy her the small diamond ring? Wouldn’t that have a bigger value than pretending?
Her action truly disgusts me but I am sure she’s not the only woman out there who thinks that bigger *is* better.
Btw, I totally agree with your blog entry. Who cares if it’s from Tiffany’s?! Are you going to wear the blue box around the ring? Are you going to dangle the price tag around it?
And yes, you are also very right to say that it is pure marketing.
I also have heard of girls who say that they will not marry a guy unless the diamond is of XX size, of XX quality, etc.
To me, that’s a sure-fire sign that the marriage is doomed to fail.
Ok, I should stop my rambling but your post just got me all riled up. LOL!!
August 8th, 2009 at 11:40 am
If Anoti proposes without a ring, I will still NOD my head. I don’t even mind whether there’s real or man made diamond on it. But I do like gold. Call me the old fashion aunty. If you want me to spend ONE DAMN MILLION on that piece of rock…hell yea! forget about it. I rather get myself a gold bar.
August 8th, 2009 at 12:28 pm
mdm, if all the women who read your post and change their opinions on diamond rings and man made diamond rings, we men can save so much more! XD
August 8th, 2009 at 7:28 pm
It’s just a rock. I like to think of a ring as a sign of sorts to represent the couple? Uh don’t think I’m explaining well. But the diamond really doesn’t matter. The love for each other overrides everything else
August 10th, 2009 at 3:19 pm
hehehe…so cool to know i was not alone.
August 11th, 2009 at 3:11 am
But but… I kinda like diamonds. I don’t care what cut it is though, as long as it sparkles (:
But yeah I mean, I’ll like the idea that its real even though I wouldn’t have a clue that it isn’t….
August 27th, 2009 at 4:20 pm
Well, i guess to a women its more of the meaning/message behind it rather then the actual rock behind it. Its like flowers, if you get the girl u like a different flower from what she likes then it shows that you don’t really know her?
For diamonds it will be “oh he doesn’t love me that much, he failed my expectations, if we are going to get married is this how it’s going to be for the rest of my life? a let down for the next 50 years?”
that or “crap its smaller then *insert name here* im gonna lose face” in this case the girl is materialistic =)
haha and in the end, every girl would like a Real diamond right? Getting a fake one is like fake roses in a way. Its the same concept, but it feels different.
Wedding rings are like 1 in a lifetime moment present kind of thing yea? haha don’t want that perfect moment to be ruin by a fake object? Everything needs to be.. perfect haha!
With that said, diamond companies should make their diamonds really high rocket price but sell us guys cheap under the table so both parties get happy!
I am such a genius hoho.
Shalom!
August 27th, 2009 at 4:36 pm
As long as it shines, does anyone really cares? The most I open a polishing place for man made diamonds lor. -.-